Basetao Finds Spreadsheet
Founded in 1906 by William J. Riley, New Balance started as a humble company specializing in arch supports and orthopedic footwear. Riley, an English immigrant to the United States, was inspired by the anatomy of a chicken's foot to create a shoe that would provide superior support and balance. This unique insight laid the foundation for what would eventually become one of the most respected athletic footwear brands in the world.
In the 1930s, New Balance shifted its focus towards producing running shoes for athletes. By the 1970s, the brand had gained a reputation for its high-quality running shoes, particularly the now-iconic "Trackster," which was one of the first running shoes available in multiple widths. This commitment to fit and comfort set New Balance apart from its competitors and established it as a favorite among serious runners.
Throughout the years, New Balance has maintained its dedication to innovation and craftsmanship. The brand is known for its meticulous attention to detail, with many of its shoes still being manufactured in the United States and the United Kingdom. This commitment to quality has earned New Balance a loyal following among athletes and casual wearers alike.
In recent years, New Balance has also taken significant steps towards sustainability. The company has introduced eco-friendly materials and practices into its manufacturing processes, striving to reduce its environmental impact. This forward-thinking approach aligns with the brand's philosophy of creating products that not only perform well but also contribute positively to the world.
Today, New Balance continues to innovate and inspire. With a diverse product line that ranges from performance running shoes to stylish lifestyle sneakers, the brand appeals to a wide audience. Whether you're a professional athlete or someone who values comfort and quality, New Balance offers something for everyone. The brand's enduring legacy is a testament to its commitment to excellence, innovation, and sustainability.